American Crew forming Cream with Medium Hold and Shine, Gifts for Men, for Shape and Thickening, Cream Texture for All Hair Types, Hair Styling for Men

Perfect hair product for me, I’m growing my hair and wanted a product to not only keep from getting in my face but had a long hold and didn’t look super greasy. This stuff is the best I’ve tried , my hair is quite thick and wavy and it almost straightened it out when applied when hair is damp. Love it !

Good price

I bought the American Crew Forming Cream a while back and used it regularly, and it turned out to be a dependable everyday styling product. The texture is smooth and easy to work with, and it spreads through the hair without clumping or feeling greasy. It gives a medium hold with a natural shine, which works well for short to medium styles that need shape without looking overly styled. Over time, I noticed it also adds a bit of thickness and fullness, which is great if your hair needs more body. The finish stays clean and natural, and the hold lasts through the day without going stiff or crunchy. Because it’s water‑based, it washes out easily with no residue, and the scent is light and not overpowering. For the price, the value is solid. You don’t need much product to get results, and it works across different hair types without any fuss. Overall, it’s a reliable, easy‑to‑use styling cream that delivers consistent hold and a natural finish.

Excellent cream, not greasy, worth buying

I've been looking for a pomade cream for ages that is light in texture, isn't sticky (able to run hands through hair) and strong enough to hold style. Gave up until I found this American Crewe (red). Yes its not the best smell, agree with one of the last reviewers that it smell like a lemon air freshener. But it not as bad as some of the dramatic reviews on here! Once I've got it on the smell goes after 2mins and so it really doesn't bother me at all. If you've been trying different products at least give it a try. I'm glad I did!

Poor quality, half the tub was missing and didn’t use it. I had heard great things about this product and was super excited to use it on my hair for styling and shine plus the hold. I’ve used it before and can confirm the shine is great even on thick hair types like mine.

Ok product, not too dry. HOWEVER, the smell is revolting! It smells like a victorian child threw up. My wife kept pointing out how much she also disliked the smell. It is truly unpleasant.

Love this product. First time getting it and great for a decent hold without using massive amounts. Non greasy and only a small amount needed through wet hair and then blow dried into you preferred style works brilliantly. Highly recommend

the smell is indeed not the nicest, but you get used to it eventually. the effect it has on hair is just really amazing, so the scent doesnt matter anymore :D

É la prima volta che utilizzo questa cera e sono rimasto strabiliato... rende i capelli brillanti e morbidi! Non capisco alcune recensioni come fanno a scrivere effetto opaco... qui si dovrebbe scrivere per aiutare chi non ha acquistato un prodotto e non ingannarlo con indicazioni false! Vi invito quindi a leggere le recensioni ma informandovi leggendo le etichette dei prodotti, nel caso di questa cera é specificato bene dal produttore che é a media tenuta e alta lucentezza... quelle con effetto opaco sono la fiber e la defining paste. Bisogna saperlo usare, non puoi metterne troppo e poi scrivere rende i capelli grassi.. la si deve strofinare bene sulle mani e passarla sui capelli ASCIUTTI con movimenti che consentano di distribuirla uniformemente, cominciando SEMPRE con una dose minima e poi eventualmente aggiungere. Io prima di acquistare leggo le recensioni sul sito di amazon.com in inglese, molto piú serie e affidabili di quelle italiane...Poi ci lamentiamo che all'estero ci identificano che mangiamo spaghetti tutto il giorno. Comunque buon prodotto (americano) e tenuta ottima per 2 giorni di seguito. Spero di esservi stato di aiuto.

Really great stuff, non stick all day

Good

Almost useless, not an effective product the hair seem to get back to frizzy shape doesn’t hold them at all