Luxury Online: Styles, Systems, Strategies

This book is a wealth of knowledge. I immediately purchased the authors' other book too- they are well-written and an asset to my library!!! Thank you for all the hard work, research, websites, advice, etc. I can't imagine why anyone would give these books less then 5 stars- they deserve more!!!!! I can't wait to see what she writes next. Thank you Uche!!!

Tis book is extremely useful to understand the latest trends in online marketing for the luxury and fashion industries. Published in 2010, it takes into consideration the latest Web technologies available, the social networking phenomenon, the latest innovation in online marketing, the rise of the developing countries as consumers of luxury goods, and the dramatic changes in customer behaviors resulting from the current recession. Beyond the value of the content, the book is very well designed and pleasant to read. Okonkwo is definitely a great expert.

I haven't bought this book, but I really question the wisdom of the people who would buy a book tilted Luxury Online: Styles, Systems, Strategies, from an author whose own strategic consulting/publication website looks like a business website of the year 1998...[...]In the age of Google, please do some research before you buy a book from an "expert" - otherwise we are collectively encouraging low-quality authorship. And one should use one's own judgement because the first few positive reviews for a book are often "rigged" if you know how book marketing works now.At best the author seems like an "event organizer" who managed to get a group of luxury heads together for lunch - not that difficult because luxury industry is full of "me too" brands and top managements who don't really understand digital/new media: if you managed to get one attendee, you will mange to get a group, and if you mention "digital", they will come because they don't understand it but really want to (so as not to appear "behind", or "don't care enough about it".) The saving grace is luxury brands can afford really great creative agencies with real experts, so the end result doesn't look like those created in the year 1998.But the real tragedy is the state of the publishing industry, where anybody who1. read a few books and articles (= other experts' insight and observations)2. collected a bunch of case-studies (= other experts' output)3. managed to get a few flattering "quotes" from a few CEOs and ppl who don't really understand the subject, but thought if this person wrote a book about this "trendy subject" and if other CEO said it's cool, then I'd better say it's great too...can publish a book.But in one sense I understand why people would buy this book - because its author followed the above "winning" formula of present book publishing, and because she already wrote another book using the exact formula, with a title that included the equally"trendy" keywords: luxury, fashion, trend. My hat goes off to her in fact - because she understands how gullible the luxury industry and the reading public are.The world needs true expertise and innovation, not a butch of "me too" thinkers/authors like this one.

If you are into luxury, luxury branding, luxury advertising, social media and/or high end online marketing it is, judged by the 100 first pages, really not worth the time or effort.I can quote another review: "I personally left the book for good when the theoretical shopping of an oriental princess was described. She was seeking online information before her brick and mortar shopping trip to Europe. She could not find relevant information on sizes, colors et cetera in ordinary e-channels like company sites, "Vogue" ([...] instead, perhaps?), but was thrilled by Christian Lacroix' La Redoute collection and would shop from there on the Europe trip (!). - Does this author even know what La Redoute is? A mail order giant, by their styles judged serving everything from the working class to upper middle classes ...All in all the book is far too wordy (why mention f.ex. World of Warcraft?) and might serve as an introduction to web presence for online analphabets (especially those who think e-luxury is a self-contradiction). And these are many, even among scholars scrutinizing the Internet. For younger people professionally already into social media et cetera it is not much more than a waste of time."

How do you market luxury items, which by definition are exclusive, on the internet, which by definition is accessible to the masses? This is the conundrum facing the luxury products industry, explains high-end marketing strategist Uché Okonkwo, and most deluxe brands have failed to find a solution - so far. Prada didn't even have a website until 2007. Today, countless blogs, forums and websites are dedicated to exchanging information that once belonged exclusively to the elite. For instance, in 2009, online "fashionistas" saw Madonna's Louis Vuitton ad campaign months before the images appeared in Vogue. Thousands of savvy observers congregated on the web, talked about the ads, pronounced judgment and moved on to the next big thing. Okonkwo explores how the web has revolutionized the way people perceive, view and purchase luxury goods. She explains why the industry must do a better job of responding to and participating in the digital world. Her exposition is thorough, solid and relevant, with abundant helpful pictures, though wordiness and repetition somewhat impede smooth sailing. Still, getAbstract believes it is a landmark resource for the luxury sector and of interest to anyone in e-commerce.