Why does this toothpaste says got fluoride in ingredient but doesn't say on box

Hello there, it is written on both underneath the 'ingredients' list. The following sentence appears on the box "Contains: sodium, monofluorophosphate 1.00% W/W (1305 PPM F)". Hope this helps.

What is the difference between the new and old formula?

Hello there, the toothpaste had a rebrand but its properties stayed the same. 😊

Has this toothpaste got fluoride in

Hi. There is no mention of fluoride on the ingredients stated on the toothpaste box.

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Enlighten White - Triple Pack

Product ID: 551675130

Details

Age range (description)
Adult
Brand
Enlighten
Flavour
Mint
Item form
Paste
Item package quantity
1
Item weight
0.41 Kilograms

✨4 stain removal modes for fast brightening

🌱Vegan, gluten & sugar-free, cruelty-free formula

🦷1305 ppm fluoride for enamel protection

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SAR 274

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In stock

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Description

✨ Brighten your smile, protect your enamel, own your confidence! 🦷

QUAD ACTION WHITENING - Four targeted stain removal modes for a visibly brighter smile
CLEAN CONSCIOUS CARE - Vegan, gluten-free, sugar-free, and cruelty-free for guilt-free glow
DAILY FRESHNESS RITUAL - Dry application delivers immediate shine and freshness twice daily
ENAMEL SAFE BRILLIANCE - Low-abrasion formula shields enamel while erasing stains
DENTIST APPROVED CONFIDENCE - Trusted by professionals for daily plaque and caries defense

Enlighten White Whitening Toothpaste combines 1305 ppm fluoride with a low-abrasion, vegan formula to safely remove stains and protect enamel. Featuring four stain removal modes and recommended by dentists, it delivers fast, visible whitening results with daily use. Gluten-free, sugar-free, and cruelty-free, it’s the smart choice for a radiant, healthy smile.

Specifications

ASIN	B0CCLSHTWM
ASIN	B0CCLSHTWM
Age Range Description	Adult
Best Sellers Rank	1,201 in Health & Personal Care ( See Top 100 in Health & Personal Care ) 57 in Toothpastes
Brand	Enlighten
Country of origin	United Kingdom
Country of origin	United Kingdom
Customer Reviews	4.5 4.5 out of 5 stars (81)
Customer reviews	4.5 4.5 out of 5 stars (81)
Date First Available	22 July 2023
Format	Paste
Manufacturer	Enlighten Smiles Limited
Manufacturer reference	3
Product Dimensions	17.8 x 4.2 x 14.8 cm; 410 g
Units	225.0 millilitre

Reviews

C**T

Best product for daily use

Great for keeping teeth white

13.03.2026

K**L

Great tooth paste

Love this tooth paste. Great to keep up my teeth whitening. Teeth feel clean and strong. It’s all I use now.

29.11.2025

D**Y

Great price and last ages

Great price on Amazon. The 3 pack will last me ages. I had my teeth professionally whitened using thr enlighten system at my dentist and he recommended continuing to use the enlighten toothpaste.

11.07.2025

K**Y

Sparkling teeth

Repeat purchase. Love this.

14.03.2026

S**6

Ok but pricey

Purchased as part of ongoing enlighten treatment but not very minty

20.01.2026

T**Y

Great toothpaste

Great toothpaste I always buy this I am very happy with this toothpaste keeps my teeth nice and white

15.09.2025

T**A

Excellent product and results within dsys

Excellent product.

24.08.2025

A**R

Keeps my teeth white

I had my teeth whitened after wearing a brace. This toothpaste has kept them white . Where before I use to have them descaled every visit to dentist to remove tea and coffee stains .

14.02.2025

M**O

Ottimo

28.11.2025

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TrustScore 4.5 | 7,300+ reviews

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3 weeks ago

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