---
product_id: 53844481
title: "Primer of Public Relations Research"
price: "SAR 501"
currency: SAR
in_stock: true
url: https://www.desertcart.com.sa/products/53844481-primer-of-public-relations-research
store_origin: SA
region: Saudi Arabia
---

# Primer of Public Relations Research

**Price:** SAR 501
**Availability:** ✅ In Stock

## Quick Answers

- **What is this?** Primer of Public Relations Research
- **How much does it cost?** SAR 501 with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [www.desertcart.com.sa](https://www.desertcart.com.sa/products/53844481-primer-of-public-relations-research)

## Best For

- Customers looking for quality international products

## Why This Product

- Free international shipping included
- Worldwide delivery with tracking
- 15-day hassle-free returns

## Description

Thousands of public relations (PR) students and professionals have relied on this authoritative text to understand the key role of research in planning and evaluating PR campaigns. Revised and expanded to reflect today's emphasis on standards-based practice, the third edition has a heightened emphasis on setting baselines, creating benchmarks, and assessing progress. Stacks presents step-by-step guidelines for using a wide range of qualitative and quantitative methods to track output, outtakes, and outcomes, and shows how to present research findings clearly to clients. Every chapter features review questions and a compelling practice problem. PowerPoint slides for use in teaching are provided at the companion website. Instructors requesting a desk copy also receive a supplemental Instructor's Manual with a test bank, suggested readings, and case studies. New to This Edition: Chapter on standardization, moving beyond the prior edition's focus on best practices. Chapter on different types of data sets, with attention to the advantages and disadvantages of using Big Data. Addresses the strategic use of key performance indicators. Covers the latest content analysis software. Pedagogical Features: Each chapter opens with a chapter overview and concludes with review questions. End-of-chapter practice problems guide readers to implement what they have learned in a PR project. Appendix provides a dictionary of public relations measurement and research terms. Supplemental Instructor's Manual and PowerPoint slides.

## Technical Specifications

| Specification | Value |
|---------------|-------|
| Best Sellers Rank | #1,140,168 in Books ( See Top 100 in Books ) #248 in Public Relations (Books) #417 in Market Research Business (Books) #459 in Business Marketing |
| Customer Reviews | 4.6 out of 5 stars 69 Reviews |

## Images

![Primer of Public Relations Research - Image 1](https://m.media-amazon.com/images/I/81mbgQdypcL.jpg)

## Frequently Bought Together

- Primer of Public Relations Research
- Public Relations: Strategies and Tactics (11th Edition)
- Cutlip and Center's Effective Public Relations

---

## Why Shop on Desertcart?

- 🛒 **Trusted by 1.3+ Million Shoppers** — Serving international shoppers since 2016
- 🌍 **Shop Globally** — Access 737+ million products across 21 categories
- 💰 **No Hidden Fees** — All customs, duties, and taxes included in the price
- 🔄 **15-Day Free Returns** — Hassle-free returns (30 days for PRO members)
- 🔒 **Secure Payments** — Trusted payment options with buyer protection
- ⭐ **TrustPilot Rated 4.5/5** — Based on 8,000+ happy customer reviews

**Shop now:** [https://www.desertcart.com.sa/products/53844481-primer-of-public-relations-research](https://www.desertcart.com.sa/products/53844481-primer-of-public-relations-research)

---

*Product available on Desertcart Saudi Arabia*
*Store origin: SA*
*Last updated: 2026-11-05*