--- product_id: 52624131 title: "Fred Herzog: Modern Color" price: "SAR 289" currency: SAR in_stock: true reviews_count: 13 url: https://www.desertcart.com.sa/products/52624131-fred-herzog-modern-color store_origin: SA region: Saudi Arabia --- # Kodachrome-level color intensity 50+ years of photographic legacy 230+ rare color photos Fred Herzog: Modern Color **Price:** SAR 289 **Availability:** βœ… In Stock ## Summary > 🎞️ Own the color revolution that changed photography forever ## Quick Answers - **What is this?** Fred Herzog: Modern Color - **How much does it cost?** SAR 289 with free shipping - **Is it available?** Yes, in stock and ready to ship - **Where can I buy it?** [www.desertcart.com.sa](https://www.desertcart.com.sa/products/52624131-fred-herzog-modern-color) ## Best For - Customers looking for quality international products ## Why This Product - Free international shipping included - Worldwide delivery with tracking - 15-day hassle-free returns ## Key Features - β€’ **Expert Insights Included:** Essays by renowned authors David Campany and Hans-Michael Koetzle enrich your understanding. - β€’ **Extensive Visual Archive:** Over 230 meticulously curated images, many never before published. - β€’ **Iconic Street Photography:** Dive into the pioneering work that shaped modern color photography. - β€’ **Unmatched Color Brilliance:** Experience vivid Kodachrome-quality hues that redefine vintage photography. - β€’ **Collector’s Edition Quality:** A large, beautifully printed volume designed to captivate and inspire for months. ## Overview Fred Herzog: Modern Color is the definitive collection of over 230 vibrant photographs by the pioneering Canadian photographer, showcasing his groundbreaking use of Kodachrome slide film from the 1950s onward. Featuring essays by acclaimed experts, this large-format book offers an unparalleled look at Herzog’s influence on color street photography, making it a must-have for enthusiasts and collectors alike. ## Description Fred Herzog is known for his unusual use of colour in the fifties and sixties, a time when art photography was almost exclusively associated with black and white imagery. The Canadian photographer worked almost exclusively with Kodachrome slide film for over 50 years, and only in the past decade has technology allowed him to make archival pigment prints that match the exceptional color and intensity of the Kodachrome slide. In this respect, his photographs can be seen as a pre-figuration of the New Color photographers of the seventies.This book will bring together over 230 images, many never before reproduced, and will feature essays by acclaimed authors David Campany and Hans-Michael Koetzle. Fred Herzog will be the most comprehensive publication on this important photographer to date. Review: A lavishly illusttrated book - As an avid street photographer myself, I was instantly interested in Fred Herzog when i stumbled across some of his photos online. Checking with desertcart, I deiscovered this book and decided to take a chance to order it. When it arrived, I was surprised to see how big and heavy it was, and filled with the most beautifully printed photographs and essays. there's enough in this book to keep me occupied for months. What a marvellous find. Review: Get it you are into color street photography - While there are many great street photographers that shot in color I find Fred's work a bit more special regarding that field. It is like colors are the main theme of the photos with the rest of the elements in his pictures as fine garnish. Everything serves the colors. This is a solid 5/5 for anyone enjoying color photography in general let alone street photography. A must have for me. ## Features - New Store Stock ## Technical Specifications | Specification | Value | |---------------|-------| | Best Sellers Rank | 110,808 in Books ( See Top 100 in Books ) 49 in Photo Essays (Books) 56 in Individual Photographer Monographs 267 in Photography Collections & Exhibitions | | Customer Reviews | 4.8 out of 5 stars 1,206 Reviews | ## Images ![Fred Herzog: Modern Color - Image 1](https://m.media-amazon.com/images/I/91jXuvzIfkL.jpg) ## Customer Reviews ### ⭐⭐⭐⭐⭐ A lavishly illusttrated book *by M***T on 1 October 2024* As an avid street photographer myself, I was instantly interested in Fred Herzog when i stumbled across some of his photos online. Checking with Amazon, I deiscovered this book and decided to take a chance to order it. When it arrived, I was surprised to see how big and heavy it was, and filled with the most beautifully printed photographs and essays. there's enough in this book to keep me occupied for months. What a marvellous find. ### ⭐⭐⭐⭐⭐ Get it you are into color street photography *by P***S on 5 October 2023* While there are many great street photographers that shot in color I find Fred's work a bit more special regarding that field. It is like colors are the main theme of the photos with the rest of the elements in his pictures as fine garnish. Everything serves the colors. This is a solid 5/5 for anyone enjoying color photography in general let alone street photography. A must have for me. ### ⭐⭐⭐⭐⭐ Brilliant photography and social history *by J***K on 3 August 2020* This superb book celebrates the quiet genius of photographer Fred Herzog. Over a number of decades, Herzog, a German-born migrant to Canada, captured the changing nature of life in Vancouver. Modern Color captures a comprehensive range of his work, and at the same time shows the changes the city experienced during that time. His clever use of colour becomes apparent in a careful study of the images, and notably the colour red features a lot, making it hard to look through these pictures without sometimes thinking of Nicholas Roeg's film "Don't Look Now". Accompanied with some thought-provoking essays on the nature of colour photography, Herzog's importance and the changing nature of the Vancouver landscape, this really is a book you can get lost on. The images from the 1950s through to more recent times show the beauty in everyday settings and situations and at the same time capture a world that has gone for ever. Mesmerising. ## Frequently Bought Together - Fred Herzog: Modern Color - Ernst Haas: New York in Color, 1952-1962 - Alex Webb: The Suffering of Light --- ## Why Shop on Desertcart? - πŸ›’ **Trusted by 1.3+ Million Shoppers** β€” Serving international shoppers since 2016 - 🌍 **Shop Globally** β€” Access 737+ million products across 21 categories - πŸ’° **No Hidden Fees** β€” All customs, duties, and taxes included in the price - πŸ”„ **15-Day Free Returns** β€” Hassle-free returns (30 days for PRO members) - πŸ”’ **Secure Payments** β€” Trusted payment options with buyer protection - ⭐ **TrustPilot Rated 4.5/5** β€” Based on 8,000+ happy customer reviews **Shop now:** [https://www.desertcart.com.sa/products/52624131-fred-herzog-modern-color](https://www.desertcart.com.sa/products/52624131-fred-herzog-modern-color) --- *Product available on Desertcart Saudi Arabia* *Store origin: SA* *Last updated: 2026-07-06*