AGE OF INFLUENCE HC
Product ID: 338955062
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If today’s brands want to succeed, they have to be in the conversation, and influencers make that happen. The Age of Influence is an essential guide for marketing professionals and business owners who want to create and implement a highly effective and sustainable influencer marketing plan.We are in the midst of an unprecedented digital transformation and tapping into this change is vital to any brand in today’s climate. Social media has democratized authority and influence, and information is created and consumed in ways that are constantly evolving.In The Age of Influence, Neal Schaffer, an internationally recognized social media marketing expert, explains how that shift plays a significant role in online marketing in the Influencer Era. Influencer marketing is about establishing relationships, turning fans into influencers and leveraging that influence to share your message in a more credible and authentic way. This is a handbook for anyone who wants to successfully spread a message in the age of social media.Schaffer teaches entrepreneurs, marketing executives, and cutting-edge agencies how to:Identify, approach, and engage the right influencers for their brand or product.Determine what resources to put behind influencer campaigns.Manage the business side of influencer marketing, including tools that will help measure ROI.Develop their brand’s social media voice to become an influencer in its own right.This book is the definitive guide to addressing the issues disrupting marketing trends, including declining television viewership, growing social media audiences, and increasing usage of ad-blocking technology.
| Dimensions | 13.97 x 1.83 x 21.34 cm |
| Generic Name | Book |
| Importer | HarperCollins Publishers India |
| Isbn 10 | 1400216362 |
| Isbn 13 | 978-1400216369 |
| Item Weight | 294 g |
| Language | English |
| Packer | HarperCollins Publishers India |
| Print Length | 288 pages |
| Publication Date | 16 April 2020 |
| Publisher | HarperCollins Leadership |
User
The Go To Guide To Influencer Marketing
Neal Schaffer is an expert marketer and influencer. His book The Age of Influence is a definitive guide on influencer marketing. The book is well-structured and easy to read. Great content and good examples make it easy to follow and understand.Thank you Neal for sharing such valuable insights that anyone can implement. This book is a must-buy!
User
Most Basic Book Ever
Not recommended at all.
User
Great book; only just started it.
Recommend!
User
A must read for every professional, brand leader, University, Marketing, Business and MBA student!
I've worked with brands of all sizes as well as startup entrepreneurs, marketing professionals, and marketing, business and MBA students over many years. One of the biggest challenges they share is translating what they read and learn into real-world strategies.'Age of Influence' by Neal Schaffer is a valuable, timely read for entrepreneurs, experienced marketing and business professionals, and today's college and university marketing, business and MBA students - who will be professionals building businesses and brands soon enough!Influencer marketing in some form is an essential element of the marketing mix in today's landscape, where brands are democratized and consumers depend on the opinions of friends and people they don't know vs. paid advertisements when making purchase decisions.Neal's book offers real-world examples influencer campaigns and offers tips on how to build one for a brand of any size. A great book for ANY marketing-minded professional.
User
The Age of Influence: The Power of Influencers to Elevate Your Brand
Neal Schaffer has been a guiding light and trusted digital marketing thought leader for ages. Neal’s latest book ‘The Age of Influence’ is a great place to start if you want to learn more about how influencer marketing can help your business.Neal shares his insights and strategy about collaborating with the ‘right’ type of influencers for your business, how influencer marketing works with your business, how to measure success and ROI, and more.If you are a business owner and are not sure where to begin with influencers marketing, ‘The Age of Influence’ is a great ‘step by step’ guide and starting point. Worth reading!
User
Great Book for Building Relationships with Influencers
This is a good resource for how to engage with Influencers and some examples of ways other companies have made campaigns using social influence. There’s some good tools referenced in the book too.
User
A must read book for anyone who wants to understand the Influencer Marketing
Through a podcast interview with Neal Schaffer I learned about his book and the content. Since I was looking for marketing book with the focus on Influencer marketing, I ordered the book and started to read and learn more. After reading of each chapter, I had the feeling, that I am back to college again and I am learning a lot of stuffs. Beside great content, I like how this book is structured and how it is easy to read. He makes ir easy to follow and understand with very goof examples. I enjoyed the book.
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