Eyeshadow Primer

I have used a variety of eye primers in the past 8 years or so, and I have to say, I think the Milani eye primer is very likely to be my favorite, not just among the cheaper options but also against high end stuff too. In the past the two I used most were the Urban Decay Primer Potion and the Too Faced Shadow Insurance. I started with UDPP but eventually moved over to using TFSI as I liked the texture of TFSI more. UDPP always felt a bit more oily and liquidy compared to TFSI. The problem I ended up having with TFSI is that after a while it separates, and then it turns into greasy mess too. Later I started using the Wet n Wild eye primer, which I really liked for a long time. I pretty much liked the WnW as much as I liked TFSI, maybe a little more since it's cheaper. However I noticed the WnW primer had kind of opposite problem of both UDPP and TFSI - whereas UDPP and TFSI are both more liquidy and oily (esp after TFSI separates), I find the WnW to be rather dry. I stopped wearing makeup for a couple of years, then recently I picked up a couple tubes of UDPP when it was on sale during black friday, thinking it's gotten much cheaper and surely UDPP is good. Except I realized that it REALLY is much liquidier and greasier than I prefer. Because of the liquidy texture, it seems to take much longer to pat it onto my lid, and the greasiness/liquidiness ends up not playing nice with the foundation around my eye area. I tried to not put any fdnt on my eyelid, but it still was creating patchiness when I tried to blend it out at the edge of where the fdnt would meet the primer. I noticed that the WnW primer was doing the same thing (though not as obvious). At this point I don't have a tube of regular TFSI, just a sample of TFSI champaigne - and that was also doing the same thing. I picked the Milani eye primer up on a whim due to emilynoel83's youtube vids. The texture is absolutely perfect - it's not liquidy/greasy like the UDPP, but it's not nearly as dry as WnW either. Only time will tell if it separates or changes texture though, but even comparing brand new tubes of UDPP, WnW, and this together, this still have the best texture. It also blends onto my eyelid super easily with zero patchiness where it meets foundation. I also find that it doesn't disturb my concealer under my eyes either, and in general it somehow melds into my eyelid with minimum amount of need to pat/blend. Both UDPP and WnW takes much longer. I also find that I can simply pat it to blend, whereas both UDPP and WnW i had to tug/swipe (which then can cause more patchiness against fdnt and concealer). In terms of performance, it works as well as the other two. I have oily skin but monolid so there's no crease to worry about. Most primers work well on me, so just like with UDPP, WnW, and TFSI, this kept my eyeshadows on with no fading or melting, and vibrant all day. I have yet to experience any oily pooling at the corner of my eyes from liner either (which used to happen back in the days, but it could've been because of the liner and not primer issues). For the price I paid, which is even cheaper than when UDPP went on sale, this is an excellent product. I currently have a full new-ish tube of UDPP, an old sample of TFSI Champaigne, and a new-ish tube of WnW, and I still only wanna use this. I also have a back up tube of UDPP that i literally do not know what to do with now. Remind self to never buy backups, no matter how discounted, because I might find stuff I like better! I believe the WnW primer is cheaper than this retail price (although with amazon S&S the price difference was only in cents level), but since the WnW is so much drier, I definitely still prefer this. I'd rather shell over a couple of extra dollars and not run into my eyeprimer screwing with my foundation.

This is one of the best eyeshadow primers out there. It really works. No creasing, no fading, no smudging, and really does last all day. I've tried several eyeshadow primers, many prestigious brands and paid upwards of $30 and still always come back to this one.

I have really greasy eyelids, and this primer works amazingly well, even if I forget to remove it, it lasts to the next day. However, it leaves a pale color once dried, so make sure to apply eyeshadow all over the lid where you apply the primer.

One of those value products that I just can't quit. Before I found it I used Too Faced and it was very good, but not as good as this and much more expensive. The only negative is that sometimes when the weather changes, it can separate in the tube and you get a bit of that liquidy thing when you squeeze it out onto your finger (a few shakes of the tube clears that up, but if I'm in a rush I'll forget to do the pre-squeeze shake that avoids such). Also it's important to apply what you need and then leave it alone. If you apply it to one eye, do the other one, and then go back to put more on the first eye, it'll mess up the texture. Bottom line, I love the smooth texture, the way it covers any discoloration and "lines", and keeps the shadows in place.

So far, I find this product too than and have not had enough time to work with it to see if it truly is a good primer.

I've been using this for years and have recommended it multiple times. It's not meant to smear across your eyelid, just a tiny bit tapped into your crease and onto your lid. Give it just a minute to dry and then apply whatever colors you want... it lasts all day long until you take it off. LOVE it!

Love it. Recommended by a friend. Goes on and stays on well.

If I don’t use this before eye makeup anything I put on just melts off. This product keeps me from getting raccoon eyes and stops my eyeshadow from collecting in my eye crease. Blends beautifully. Highly recommend.

This product is great. I had been using urban decays primer potion and too faced shadow insurance previously and I have to say that this Milani primary works just as well. It's not sticky and provides a nice base for my eyeshadows. I use the naked palettes and have honestly not noticed any difference when using milani instead of shadow insurance. It comes in a really easy to use tube with a good tip for application directly on to the eyelid. Absolutely brilliant for the price too. I'll certainly be buying this instead of the more expensive primers in the future.

I am not usually a *drugstore* make up person - I would say that this is the first non-sephora make up purchase I've made in over 10 years. I've only recently started wearing eyeshadow more regularly and what I realized is that without a primer it did not matter how much I spent on eyeshadow - it was creasing so fast. I've used urban decay and nars eye primer which I have had great results with but I wanted to find something more affordable to keep my eyeshadow on for work on a day-day basis. I am blown away with this product - It works just as good as my nars and urban decay primers. Even after I workout (spin class, so sweaty haha) my eyeshadow is untouched when using this primer. I actually like it better than the more expensive brands because I find it dries quicker and applies more evenly as well. I don't often write reviews for products unless I feel it's well deserved and needs some love (I know I am heavily influenced by reviews myself) and this product is one I want to shout about from the rooftops. I'm excited to have found an affordable and very effective product that I don't feel I need to save to use for only special occasions due to cost.

Ich bin echt begeistert von dem Produkt und kann es nach meinen Erfahrungen nur empfehlen! Habe bisher Artdeco Eyeshadow Base aus einem Tiegelchen benutzt, was teurer und nicht ganz so effektiv war. Ich war auch skeptisch, ob dieses Produkt hier überhaupt was ist, aber ich bin super zufrieden damit. In meiner Lidfalte sammelt sich der Lidschatten gern mal, aber mit dem Milani Primer ist es mir bisher nicht passiert. Es hält lang und nichts verschmiert. Top Produkt für einen guten Preis! :)

I really like how it glides on the eyelide and provides a clean and perfect canvas for my eyeshadow. Highly recommend it!

Excellente base à paupières, ne migre pas ,fixe bien les fards et rehausse les couleurs . Je recommande à 100% cette base