---
product_id: 1693906
title: "Emotional Intelligence: Why It Can Matter More Than IQ"
price: "SAR 82"
currency: SAR
in_stock: true
reviews_count: 13
url: https://www.desertcart.com.sa/products/1693906-emotional-intelligence-why-it-can-matter-more-than-iq
store_origin: SA
region: Saudi Arabia
---

# Emotional Intelligence: Why It Can Matter More Than IQ

**Price:** SAR 82
**Availability:** ✅ In Stock

## Quick Answers

- **What is this?** Emotional Intelligence: Why It Can Matter More Than IQ
- **How much does it cost?** SAR 82 with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [www.desertcart.com.sa](https://www.desertcart.com.sa/products/1693906-emotional-intelligence-why-it-can-matter-more-than-iq)

## Best For

- Customers looking for quality international products

## Why This Product

- Free international shipping included
- Worldwide delivery with tracking
- 15-day hassle-free returns

## Description

#1 BESTSELLER • The groundbreaking book that redefines what it means to be smart, with a new introduction by the author “A thoughtfully written, persuasive account explaining emotional intelligence and why it can be crucial.”— USA Today Everyone knows that high IQ is no guarantee of success, happiness, or virtue, but until Emotional Intelligence, we could only guess why. Daniel Goleman's brilliant report from the frontiers of psychology and neuroscience offers startling new insight into our “two minds”—the rational and the emotional—and how they together shape our destiny. But why is emotional intelligence important? Drawing on groundbreaking brain and behavioral research, Goleman shows the factors at work when people of high IQ flounder and those of modest IQ do surprisingly well. These factors, which include self-awareness, self-discipline, and empathy, add up to a different way of being smart—and they aren’t fixed at birth. Although shaped by childhood experiences, emotional intelligence can be nurtured and strengthened throughout our adulthood—with immediate benefits to our health, our relationships, and our work. The twenty-fifth-anniversary edition of Emotional Intelligence could not come at a better time—we spend so much of our time online, more and more jobs are becoming automated and digitized, and our children are picking up new technology faster than we ever imagined. With a new introduction from the author, the twenty-fifth-anniversary edition prepares readers, now more than ever, to reach their fullest potential and stand out from the pack with the help of EI.

Review: Fantastic book for learning about emotional intelligence! - In “Emotional Intelligence”, Daniel Coleman justifies the importance of emotional intelligence (or E.I.) in all areas of life. To help us understand what is happening when emotions occur, the book begins with an explanation of emotions and neural circuitry. As Coleman goes further into the topic, we learn why emotional literacy is extremely valuable in our love, family and work lives. Most importantly, this book offers helpful approaches on how to improve one’s emotional aptitude and fix negative emotions. I would recommend this book to anyone interested in psychology, well-being, or personal development. Likewise, I believe that this book would be extremely useful for emotional personalities who are affected by chronic anger, anxiety, or depression, and who are looking to improve themselves by better-understanding their emotions and learning how to handle them. My brief takeaways from the book: What Is E.I.? Coleman discusses emotional intelligence as one’s ability to identify, understand, and handle emotions in oneself and in others. There are two aspects to E.I.: internal and external. Internally, competencies include self-awareness, self-management, impulse control, mood regulation and more. Externally, E.I. relates to empathy, social awareness and the capacity to manage emotions in others. The Brain Coleman explains how emotions are highly dependent upon one’s neural circuitry; in particular, the balance between her “feeling” amygdala and “thinking” prefrontal cortex. The amygdala is the part of the brain that triggers emotional impulses and fight-or-flight responses. The prefrontal cortex is the emotional damper that inhibits impulses while simultaneously facilitating attention and working memory. An amygdala overwhelmed by emotion and unable to be regulated by one’s prefrontal cortex can trigger what Coleman calls “neural hijackings”. Neural hijackings contribute highly to emotional deficiencies such as anxiety, anger and depression. A portion of one’s neural circuitry is genetic, but Coleman argues that temperament is not destiny. The brain is continuously shaped throughout a lifetime due to its neuroplasticity. The Emotions Emotions are physiological responses of the brain. Good moods and emotions help us stay motivated, optimistic, resilient, and resourceful. They contribute towards an ideal state or flow and facilitate our ability to think flexibly and associatively. “Laughing, like elation, seems to help people think more broadly and associate more freely, noticing relationships that might have eluded them otherwise…” On the other hand, negative emotions such as anger, anxiety and depression can drastically impede our working memory, intellect and performance. “Emotional Intelligence” focuses on the most common negative emotions: anger, anxiety, and depression. Each of these emotions is a different type of emotional hijacking on the brain. Coleman discusses, in detail, the treatment for such concerns. In short, solutions include methods such as self-awareness, cognitive reframing, and distraction techniques to fight toxic trains of thought before they ruminate further. “Anyone can become angry – that is easy. But to be angry with the right person, to the right degree, at the right time, for the right purpose in the right way – that is not easy.” In The Real World A significant portion of “Emotional Intelligence” discusses the effects of emotionally illiteracy on the most important areas of our lives: relationships, family, work, school, and health. These chapters include numerous studies and examples on how emotional competencies affect one’s ability to be an effective manager, teammate, spouse and parent. Most importantly, emotional states play a significant role in one’s physical and mental health. Coleman discusses the correlation of negative emotional states, such as stress and depression, with one’s susceptibility to (and ability to recover from) disease. For example, social isolation can affect mortality rates as much as smoking, high blood pressure, high cholesterol and obesity! E.I > I.Q. “Those who are at the mercy of impulse – who lack self-control – lack a moral deficiency: The ability to control impulse is the base of will and character.” Without discounting the fact that I.Q. is indeed important, especially for lower-rung technical jobs, Coleman debates that E.I. contributes significantly more to one’s overall success and quality of life, especially in “soft” domains such as health, love and relationships. In a family, it’s E.I., not I.Q., that influences how long a marriage lasts or how a child handles adversity. At the workplace, everyone at the top of the ladder is already filtered by technical expertise. So it is E.I. that helps the best and most effective leaders stand out. From a societal standpoint, an emotionally intelligent community will breed a moral culture where decisions are influenced by empathy and moral instincts as opposed to uncontrollable impulses. “Academic intelligence offers virtually no preparation for the turmoil – or opportunity – life’s vicissitudes bring. Yet even though a high IQ is no guarantee of prosperity, prestige or happiness in life, our schools and our culture fixate on academic abilities. Ignoring emotional intelligence, a set of traits – some might call it character – that also matters immensely for our personal destiny” If you've found this summary interesting. You should definitely go deeper into this lovely, informational book!
Review: Better than expected! - was very hesitant based on reviews, but received my book today in perfect condition. Words could be a bit larger pages not really see through. Overall it's a good book and for half the original price . Cant wait to read.

## Technical Specifications

| Specification | Value |
|---------------|-------|
| Best Sellers Rank | #3,550 in Books ( See Top 100 in Books ) #8 in Popular Neuropsychology #11 in Emotional Mental Health #31 in Emotional Self Help |
| Customer Reviews | 4.5 out of 5 stars 14,463 Reviews |

## Images

![Emotional Intelligence: Why It Can Matter More Than IQ - Image 1](https://m.media-amazon.com/images/I/71z-XQzRclL.jpg)

## Customer Reviews

### ⭐⭐⭐⭐⭐ Fantastic book for learning about emotional intelligence!
*by J***Y on May 18, 2020*

In “Emotional Intelligence”, Daniel Coleman justifies the importance of emotional intelligence (or E.I.) in all areas of life. To help us understand what is happening when emotions occur, the book begins with an explanation of emotions and neural circuitry. As Coleman goes further into the topic, we learn why emotional literacy is extremely valuable in our love, family and work lives. Most importantly, this book offers helpful approaches on how to improve one’s emotional aptitude and fix negative emotions. I would recommend this book to anyone interested in psychology, well-being, or personal development. Likewise, I believe that this book would be extremely useful for emotional personalities who are affected by chronic anger, anxiety, or depression, and who are looking to improve themselves by better-understanding their emotions and learning how to handle them. My brief takeaways from the book: What Is E.I.? Coleman discusses emotional intelligence as one’s ability to identify, understand, and handle emotions in oneself and in others. There are two aspects to E.I.: internal and external. Internally, competencies include self-awareness, self-management, impulse control, mood regulation and more. Externally, E.I. relates to empathy, social awareness and the capacity to manage emotions in others. The Brain Coleman explains how emotions are highly dependent upon one’s neural circuitry; in particular, the balance between her “feeling” amygdala and “thinking” prefrontal cortex. The amygdala is the part of the brain that triggers emotional impulses and fight-or-flight responses. The prefrontal cortex is the emotional damper that inhibits impulses while simultaneously facilitating attention and working memory. An amygdala overwhelmed by emotion and unable to be regulated by one’s prefrontal cortex can trigger what Coleman calls “neural hijackings”. Neural hijackings contribute highly to emotional deficiencies such as anxiety, anger and depression. A portion of one’s neural circuitry is genetic, but Coleman argues that temperament is not destiny. The brain is continuously shaped throughout a lifetime due to its neuroplasticity. The Emotions Emotions are physiological responses of the brain. Good moods and emotions help us stay motivated, optimistic, resilient, and resourceful. They contribute towards an ideal state or flow and facilitate our ability to think flexibly and associatively. “Laughing, like elation, seems to help people think more broadly and associate more freely, noticing relationships that might have eluded them otherwise…” On the other hand, negative emotions such as anger, anxiety and depression can drastically impede our working memory, intellect and performance. “Emotional Intelligence” focuses on the most common negative emotions: anger, anxiety, and depression. Each of these emotions is a different type of emotional hijacking on the brain. Coleman discusses, in detail, the treatment for such concerns. In short, solutions include methods such as self-awareness, cognitive reframing, and distraction techniques to fight toxic trains of thought before they ruminate further. “Anyone can become angry – that is easy. But to be angry with the right person, to the right degree, at the right time, for the right purpose in the right way – that is not easy.” In The Real World A significant portion of “Emotional Intelligence” discusses the effects of emotionally illiteracy on the most important areas of our lives: relationships, family, work, school, and health. These chapters include numerous studies and examples on how emotional competencies affect one’s ability to be an effective manager, teammate, spouse and parent. Most importantly, emotional states play a significant role in one’s physical and mental health. Coleman discusses the correlation of negative emotional states, such as stress and depression, with one’s susceptibility to (and ability to recover from) disease. For example, social isolation can affect mortality rates as much as smoking, high blood pressure, high cholesterol and obesity! E.I > I.Q. “Those who are at the mercy of impulse – who lack self-control – lack a moral deficiency: The ability to control impulse is the base of will and character.” Without discounting the fact that I.Q. is indeed important, especially for lower-rung technical jobs, Coleman debates that E.I. contributes significantly more to one’s overall success and quality of life, especially in “soft” domains such as health, love and relationships. In a family, it’s E.I., not I.Q., that influences how long a marriage lasts or how a child handles adversity. At the workplace, everyone at the top of the ladder is already filtered by technical expertise. So it is E.I. that helps the best and most effective leaders stand out. From a societal standpoint, an emotionally intelligent community will breed a moral culture where decisions are influenced by empathy and moral instincts as opposed to uncontrollable impulses. “Academic intelligence offers virtually no preparation for the turmoil – or opportunity – life’s vicissitudes bring. Yet even though a high IQ is no guarantee of prosperity, prestige or happiness in life, our schools and our culture fixate on academic abilities. Ignoring emotional intelligence, a set of traits – some might call it character – that also matters immensely for our personal destiny” If you've found this summary interesting. You should definitely go deeper into this lovely, informational book!

### ⭐⭐⭐⭐⭐ Better than expected!
*by A***O on August 3, 2026*

was very hesitant based on reviews, but received my book today in perfect condition. Words could be a bit larger pages not really see through. Overall it's a good book and for half the original price . Cant wait to read.

### ⭐⭐⭐⭐ A lot of good stuff here, but not a self-help book, per se.
*by W***E on August 22, 2014*

I purchased this book in an attempt to get a better understanding of what this term "emotional intelligence" actually refers to and how it is measured. To be clear, EQ is not measured in a similar fashion as IQ. Instead, Goleman presents studies (some of which use data that come from self-reporting subjects), as well as institutional examples, that offer qualitative evidence that children who identify, understand, mitigate, and respond to emotions with cool-headedness, nuance, reason, and empathy not only fare better in school, but in adulthood. Conversely, Goleman makes the case that children who lack such skills have fewer friends, get into more altercations, perform more poorly academically, and go on to flounder in adulthood. All of the preceding makes for an engaging lesson for the reader; as well, Goleman has a clear, excellent writing style. To be clear, this title is not arranged or presented as a self-help book; however, there are a few passages that helped me identify some of my own emotional ignorance. For starters, the passage on page 69 that describes the way in which "worriers ... need to actively challenge the worrisome thoughts" offers several helpful questions the anxiety-ridden person should ask as a way to challenge and ultimately diffuse a nagging worry. Moreover, toward the end Goleman describes in great illuminating detail a useful example in which a school system integrated emotional lessons to its at-risk youth. I was able to extrapolate this to my own memories of poorly handling emotional responses in my relationships, and thus was able to rehearse how I would handle a similar situation again more positively and effectively in the future. I have, and will, refer to the aforementioned lessons, since, according to Goleman, practice not only makes perfect, but changes the brain in helpful ways to allow the reader more control over the hijacking lower emotional brain centers -- the relics from humanity's primitive days when such centers were more useful when orderly societies didn't exist and mortal danger awaited us at every turn. There are only two drawbacks to this book. For one, it is quite repetitive. I often found myself pausing while reading and wondering, "did I already read this, or is he repeating himself?" Honestly, it took me a long time to read this book, because I simply became bored at times and would abandon it for other reading material, (although I am glad I didn't give up on finishing this book.) Also, I would wonder, "where is he going with all of this?" To answer the last question, it's not until the very end that his point becomes apparent. The other drawback: I am not sure who this book is written for. Is it written for the casual reader, like myself, or is it written for Goleman's peers, U.S. educators, parents, or school systems? I am quite sure who the book isn't written for, however: the adult who struggles with poor emotional self-awareness and literacy. This aspect of the book was an ultimate let-down for me, not to mention ironic. If, as Goleman argues, children with poor emotional intelligence often go on to live their adult lives spinning their wheels locked in toxic relationship styles, then reaching those adults who already fell through the cracks should be an obvious aim for the author. They are, after all, often parents to children who need (and are not getting) competent emotional lessons at home. While I personally was able to glean useful lessons from the book, I could see less motivated adults becoming frustrated with this book and never completing the reading, much less applying any of the corrective examples to their own lives.

## Frequently Bought Together

- Emotional Intelligence: Why It Can Matter More Than IQ
- Social Intelligence: The New Science of Human Relationships

---

## Why Shop on Desertcart?

- 🛒 **Trusted by 1.3+ Million Shoppers** — Serving international shoppers since 2016
- 🌍 **Shop Globally** — Access 737+ million products across 21 categories
- 💰 **No Hidden Fees** — All customs, duties, and taxes included in the price
- 🔄 **15-Day Free Returns** — Hassle-free returns (30 days for PRO members)
- 🔒 **Secure Payments** — Trusted payment options with buyer protection
- ⭐ **TrustPilot Rated 4.5/5** — Based on 8,000+ happy customer reviews

**Shop now:** [https://www.desertcart.com.sa/products/1693906-emotional-intelligence-why-it-can-matter-more-than-iq](https://www.desertcart.com.sa/products/1693906-emotional-intelligence-why-it-can-matter-more-than-iq)

---

*Product available on Desertcart Saudi Arabia*
*Store origin: SA*
*Last updated: 2026-09-05*