--- product_id: 162354344 title: "Effective Data Storytelling: How to Drive Change with Data, Narrative and Visuals" price: "SAR 162" currency: SAR in_stock: true reviews_count: 13 url: https://www.desertcart.com.sa/products/162354344-effective-data-storytelling-how-to-drive-change-with-data-narrative store_origin: SA region: Saudi Arabia --- # Effective Data Storytelling: How to Drive Change with Data, Narrative and Visuals **Price:** SAR 162 **Availability:** ✅ In Stock ## Quick Answers - **What is this?** Effective Data Storytelling: How to Drive Change with Data, Narrative and Visuals - **How much does it cost?** SAR 162 with free shipping - **Is it available?** Yes, in stock and ready to ship - **Where can I buy it?** [www.desertcart.com.sa](https://www.desertcart.com.sa/products/162354344-effective-data-storytelling-how-to-drive-change-with-data-narrative) ## Best For - Customers looking for quality international products ## Why This Product - Free international shipping included - Worldwide delivery with tracking - 15-day hassle-free returns ## Description Master the art and science of data storytelling―with frameworks and techniques to help you craft compelling stories with data. The ability to effectively communicate with data is no longer a luxury in today’s economy; it is a necessity. Transforming data into visual communication is only one part of the picture. It is equally important to engage your audience with a narrative―to tell a story with the numbers. Effective Data Storytelling will teach you the essential skills necessary to communicate your insights through persuasive and memorable data stories. Narratives are more powerful than raw statistics, more enduring than pretty charts. When done correctly, data stories can influence decisions and drive change. Most other books focus only on data visualization while neglecting the powerful narrative and psychological aspects of telling stories with data. Author Brent Dykes shows you how to take the three central elements of data storytelling―data, narrative, and visuals―and combine them for maximum effectiveness. Taking a comprehensive look at all the elements of data storytelling, this unique book will enable you to: Transform your insights and data visualizations into appealing, impactful data stories Learn the fundamental elements of a data story and key audience drivers Understand the differences between how the brain processes facts and narrative Structure your findings as a data narrative, using a four-step storyboarding process Incorporate the seven essential principles of better visual storytelling into your work Avoid common data storytelling mistakes by learning from historical and modern examples Effective Data Storytelling: How to Drive Change with Data, Narrative and Visuals is a must-have resource for anyone who communicates regularly with data, including business professionals, analysts, marketers, salespeople, financial managers, and educators. Review: Everyone can become a better Data Storyteller - This is a wonderfully thought out book on Data Storytelling from Brent Dykes. His research, presentation, and arguments on this subject was insightful, accurate, and energizing. I honestly wish I had this book 2 years ago as a basis to help me frame a major insight that could dramatically improve the customer experience. I was still lucky to influence a mindful VP on fixing a major part of the digital experience, but I might have been able to get it done sooner if I applied the lessons from this book. I highly recommend this book to both Business and Analytical team members. This book helps readers carefully consider how they actively build a Data Story to elicit change using Data and Insights as the foundation. All the core elements that support a good Data Story including quality data, an insight, a narrative, and clean visuals that come together in a Data Story for action. This book does a great job at explaining each of these elements and provides many great examples that readers can relate with. Across my own digital career, I have seen many team members struggle with being able to clearly articulate an insight and even describe what a possible solution to the problem is. This book can help them understand the process to effectively communicating their insight with a plan to action. With the explosion of business intelligence tools it has become much easier to discover insights, yet many people still struggle at putting a clear story to explain it. This book can help you pull it all together to make an impactful change. Three major things I learned from this book Humans act and respond to emotions – We all know this is true, but as data explorers, we must always recenter back to this paradigm. As we discover insights, we must develop it into a Data Story that can reach into our human emotions and influence change. The data alone does not stir emotions, it is the meaning they represent along with the potential direction and impact they could go. We must craft stories that speak to our emotions. Ingredients to every Data Story = (Data + Narrative + Visuals). This book dives deep into each of these elements as they complement and strengthen the authors argument on what is a good Data Story. Once you discover an Insight, it is not just about showing a fancy chart with words describing a big change. You must critically think about every element as a scene in a story arc. Every piece works together to bring an audience along the journey to the Aha moment, and then the opportunity for the audience to help create the last chapters to this adventure. Visualizations support a Data Story - As a BI Professional, I love the power of data visualizations. They can help you quickly identify outliers and trends much quicker than spreadsheets. When crafted correctly, they can also be used to help focus attention and elicit emotions when paired with a strong narrative. However, we must be critically careful on how we emphasis, and present as to not mislead or confuse our audience. Brent does a good job at describing techniques on how to reduce the effort in visuals for an audience to understand. At the end of the day, this is a powerful book for all kinds of people that use and interact with data. Whether you are a data scientist, an analyst, a product marketer, or even a VP. We all need to be better Data Storytellers. If you lead a team of people, read this book, and pass it around. Once you and team have a common understanding on a process for better communicating and sharing our data insights, we all can become more Effective Data Storytellers. Review: Story drives CHANGE because we hear stats but FEEL stories. And - While other books about story merely entertain, this one is special because the principles are so memorable and applicable. It has truly changed the way I prepare for meetings, speak at conferences, and connect with customers. Instead of getting frustrated when ego and bias blind others to the ideas that could help us improve, I finally have a guide to balance the data, visuals, and narrative behind the research. The detailed examples make it easy to advance beyond labeling a presentation as effective or not. Now I know exactly WHY data stories are so influential and how I can replicate the best approaches in my own critical opportunities for influence. As a web analyst for 4 years, a digital advertiser for 4 years, and now a business intelligence product manager for 4 years - this is the most relevant and helpful book of my career. Next time you sit down with a chart or a slide remember this - you are starting in the wrong place. Turn off your computer, get out this book, and find a stack of post it notes. I promise the time spent organizing the hook, rise, aha, and solution will be more persuasive. This is because you are focused on connecting both the logic and emotion of the audience instead of merely boring and confusing them with an overcomplicated pile of unconnected numbers. Stories are not just for kids at bedtime. They are the only way to achieve the incredibly rare miracle of actually changing minds. Many are great with data. Some are solid with visuals. Very few are skilled with narrative. A small investment in that final skill will make you and your ideas truly stand out. To prove it, let me end with a story. I had to speak at our annual user conference (hook). People were sick of the same type of best practice breakout sessions (rise). The rough draft has great tips but nobody seemed to care (rise). I spent more time gathering relatable experiences supported by visuals other than charts (rise). After lots of practice I knew I had to balance slides with substance and stories (Aha). I spoke to 700 people and was rated the best session at the conference - and had fun seeing people actually apply my advice (solution). You can do this too. Whether at home, church, school, or work - people want more than logic and analytics. They crave connection. Stories are the best way to foster that type of empathy. Then you can all change together. Thanks Brent for writing this book. It has changed me. ## Technical Specifications | Specification | Value | |---------------|-------| | Best Sellers Rank | #103,667 in Books ( See Top 100 in Books ) #42 in Running Meetings & Presentations (Books) #204 in Communication Skills #1,200 in Computers & Technology (Books) | | Customer Reviews | 4.6 out of 5 stars 316 Reviews | ## Images ![Effective Data Storytelling: How to Drive Change with Data, Narrative and Visuals - Image 1](https://m.media-amazon.com/images/I/719+1mf4APL.jpg) ## Customer Reviews ### ⭐⭐⭐⭐⭐ Everyone can become a better Data Storyteller *by M***N on October 7, 2020* This is a wonderfully thought out book on Data Storytelling from Brent Dykes. His research, presentation, and arguments on this subject was insightful, accurate, and energizing. I honestly wish I had this book 2 years ago as a basis to help me frame a major insight that could dramatically improve the customer experience. I was still lucky to influence a mindful VP on fixing a major part of the digital experience, but I might have been able to get it done sooner if I applied the lessons from this book. I highly recommend this book to both Business and Analytical team members. This book helps readers carefully consider how they actively build a Data Story to elicit change using Data and Insights as the foundation. All the core elements that support a good Data Story including quality data, an insight, a narrative, and clean visuals that come together in a Data Story for action. This book does a great job at explaining each of these elements and provides many great examples that readers can relate with. Across my own digital career, I have seen many team members struggle with being able to clearly articulate an insight and even describe what a possible solution to the problem is. This book can help them understand the process to effectively communicating their insight with a plan to action. With the explosion of business intelligence tools it has become much easier to discover insights, yet many people still struggle at putting a clear story to explain it. This book can help you pull it all together to make an impactful change. Three major things I learned from this book Humans act and respond to emotions – We all know this is true, but as data explorers, we must always recenter back to this paradigm. As we discover insights, we must develop it into a Data Story that can reach into our human emotions and influence change. The data alone does not stir emotions, it is the meaning they represent along with the potential direction and impact they could go. We must craft stories that speak to our emotions. Ingredients to every Data Story = (Data + Narrative + Visuals). This book dives deep into each of these elements as they complement and strengthen the authors argument on what is a good Data Story. Once you discover an Insight, it is not just about showing a fancy chart with words describing a big change. You must critically think about every element as a scene in a story arc. Every piece works together to bring an audience along the journey to the Aha moment, and then the opportunity for the audience to help create the last chapters to this adventure. Visualizations support a Data Story - As a BI Professional, I love the power of data visualizations. They can help you quickly identify outliers and trends much quicker than spreadsheets. When crafted correctly, they can also be used to help focus attention and elicit emotions when paired with a strong narrative. However, we must be critically careful on how we emphasis, and present as to not mislead or confuse our audience. Brent does a good job at describing techniques on how to reduce the effort in visuals for an audience to understand. At the end of the day, this is a powerful book for all kinds of people that use and interact with data. Whether you are a data scientist, an analyst, a product marketer, or even a VP. We all need to be better Data Storytellers. If you lead a team of people, read this book, and pass it around. Once you and team have a common understanding on a process for better communicating and sharing our data insights, we all can become more Effective Data Storytellers. ### ⭐⭐⭐⭐⭐ Story drives CHANGE because we hear stats but FEEL stories. And *by H***N on February 1, 2020* While other books about story merely entertain, this one is special because the principles are so memorable and applicable. It has truly changed the way I prepare for meetings, speak at conferences, and connect with customers. Instead of getting frustrated when ego and bias blind others to the ideas that could help us improve, I finally have a guide to balance the data, visuals, and narrative behind the research. The detailed examples make it easy to advance beyond labeling a presentation as effective or not. Now I know exactly WHY data stories are so influential and how I can replicate the best approaches in my own critical opportunities for influence. As a web analyst for 4 years, a digital advertiser for 4 years, and now a business intelligence product manager for 4 years - this is the most relevant and helpful book of my career. Next time you sit down with a chart or a slide remember this - you are starting in the wrong place. Turn off your computer, get out this book, and find a stack of post it notes. I promise the time spent organizing the hook, rise, aha, and solution will be more persuasive. This is because you are focused on connecting both the logic and emotion of the audience instead of merely boring and confusing them with an overcomplicated pile of unconnected numbers. Stories are not just for kids at bedtime. They are the only way to achieve the incredibly rare miracle of actually changing minds. Many are great with data. Some are solid with visuals. Very few are skilled with narrative. A small investment in that final skill will make you and your ideas truly stand out. To prove it, let me end with a story. I had to speak at our annual user conference (hook). People were sick of the same type of best practice breakout sessions (rise). The rough draft has great tips but nobody seemed to care (rise). I spent more time gathering relatable experiences supported by visuals other than charts (rise). After lots of practice I knew I had to balance slides with substance and stories (Aha). I spoke to 700 people and was rated the best session at the conference - and had fun seeing people actually apply my advice (solution). You can do this too. Whether at home, church, school, or work - people want more than logic and analytics. They crave connection. Stories are the best way to foster that type of empathy. Then you can all change together. Thanks Brent for writing this book. It has changed me. ### ⭐⭐⭐⭐ Simple. Readable. Helpful. *by S***D on October 1, 2021* My review title says it all. Those colorful illustrations are great. Recommended! p.s. Below please find some favorite passages of mine fyi. The bigger an insight is, the more disruptive it will be to the status quo. People can struggle with giving up what’s routine and familiar. When a new insight isn’t well understood and doesn’t sound compelling, it will have no chance of overcoming resistance to change. If you want to be insightful and introduce change, you can’t just inform an audience; you must engage them. pg 3 Intuition is the use of patterns they’ve already learned, whereas insight is the discovery of new patterns. – Gary Klein pg10 Sometimes reality is too complex. Stories give it form. – Jean Luc Godard pg21 It is dangerous to be right in matters on which the established authorities are wrong. (Semmelweis who found handwashing can reduce childbed fever)Pg51 There are no facts, only interpretations. – Nietzsche pg60 The human mind is a story processor, not a logic processor. – Jonathan Haidt pg64 Reaction to Facts:- • We mainly scrutinize facts we don’t like. • We may fight conflicting facts like a physical threat. • Our brains may bend to break facts to support our existing biases. • Corrective facts can potentially strengthen our misinformed position. • When facts are visualized, it is harder for us to reject them. Reaction to Stories:- • Stories engage more sensory areas in the brain besides the 2 associated with producing and processing language. • Stories form a unique connection between the storyteller and listener. (Neural coupling) • Stories cause the release of cortisol and oxytocin that increase our attention, empathy and the desire to act • Stories enhance our comprehension pg69 Data! Data! Data! I can’t make bricks without clay. – Sherlock Holmes pg121 The purpose of computing is insight, not numbers. – Richard Hamming pg127 No one ever made a decision because of a number. They need a story. – Daniel Kahneman pg298 ## Frequently Bought Together - Effective Data Storytelling: How to Drive Change with Data, Narrative and Visuals - Storytelling with Data: A Data Visualization Guide for Business Professionals - Storytelling with Data: Let's Practice! --- ## Why Shop on Desertcart? - 🛒 **Trusted by 1.3+ Million Shoppers** — Serving international shoppers since 2016 - 🌍 **Shop Globally** — Access 737+ million products across 21 categories - 💰 **No Hidden Fees** — All customs, duties, and taxes included in the price - 🔄 **15-Day Free Returns** — Hassle-free returns (30 days for PRO members) - 🔒 **Secure Payments** — Trusted payment options with buyer protection - ⭐ **TrustPilot Rated 4.5/5** — Based on 8,000+ happy customer reviews **Shop now:** [https://www.desertcart.com.sa/products/162354344-effective-data-storytelling-how-to-drive-change-with-data-narrative](https://www.desertcart.com.sa/products/162354344-effective-data-storytelling-how-to-drive-change-with-data-narrative) --- *Product available on Desertcart Saudi Arabia* *Store origin: SA* *Last updated: 2026-06-10*