---
product_id: 161628851
title: "Testing Business Ideas: A Field Guide for Rapid Experimentation"
price: "SAR 138"
currency: SAR
in_stock: true
reviews_count: 13
url: https://www.desertcart.com.sa/products/161628851-testing-business-ideas-a-field-guide-for-rapid-experimentation
store_origin: SA
region: Saudi Arabia
---

# Testing Business Ideas: A Field Guide for Rapid Experimentation

**Price:** SAR 138
**Availability:** ✅ In Stock

## Quick Answers

- **What is this?** Testing Business Ideas: A Field Guide for Rapid Experimentation
- **How much does it cost?** SAR 138 with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [www.desertcart.com.sa](https://www.desertcart.com.sa/products/161628851-testing-business-ideas-a-field-guide-for-rapid-experimentation)

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## Why This Product

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## Description

A practical guide to effective business model testing 7 out of 10 new products fail to deliver on expectations. Testing Business Ideas aims to reverse that statistic. In the tradition of Alex Osterwalder’s global bestseller Business Model Generation , this practical guide contains a library of hands-on techniques for rapidly testing new business ideas. Testing Business Ideas explains how systematically testing business ideas dramatically reduces the risk and increases the likelihood of success for any new venture or business project. It builds on the internationally popular Business Model Canvas and Value Proposition Canvas by integrating Assumptions Mapping and other powerful lean startup-style experiments. Testing Business Ideas uses an engaging 4-color format to: Increase the success of any venture and decrease the risk of wasting time, money, and resources on bad ideas Close the knowledge gap between strategy and experimentation/validation Identify and test your key business assumptions with the Business Model Canvas and Value Proposition Canvas A definitive field guide to business model testing, this book features practical tips for making major decisions that are not based on intuition and guesses. Testing Business Ideas shows leaders how to encourage an experimentation mindset within their organization and make experimentation a continuous, repeatable process.

Review: Practical Testing of Business Ideas - As expected Bland & Osterwalder did an excellent job explaining their Testing Framework, identify who could benefit from it and where each set of questions applies to previous Business Model Canvas framework. They divide testing ideas into three main categories: Desirability, Feasibility, and Viability. These are not arbitrary classifications and should be the concern of every entrepreneur, architect and business executive. What I haven't seen is coverage outside the core BMC elements. Those of you that have read Business Model Generation rather than the summaries many people give will note that the external forces that a business model operates within are significantly important and have influences on the core model. My assumption is the hypothesis behind the Testing Framework is to discover those interactions with those external factors. I'm not sure however, unless focused to do so the framework will not yield such situational awareness. Like SAFe Agile it may have to grow to be a more comprehensive Enterprise Class tool. From just this snapshot I'd would rate it an desertcart 5 Star. The gaps I see may be more scope decisions that Strategyzer made keeping the context on rapid testing around the internal factors of the business model. However, the topic of testing business ideas is well represented here in a practical manner.
Review: Calling all Corporate Innovators, Startup Entrepreneurs, and Solopreneurs!!! - Got an idea and unsure how to get a better understanding of its viability, feasibility, desirability? This book delivers on how best to approach your (and possibly your team or company's) learning journey! The book is divided into 4 sections: Design, Test, Experiments, and Mindset. The first two sections are about setting yourself up for success before you get an experiment underway (e.g. team design, identifying your hypothesis). The Experiments section helps you pick the right experiment (out of 44) by asking questions around level of uncertainty and urgency along with some rules of thumb. The book closes with Mindset and shares with the reader many pitfalls that can be encountered (and how to avoid them) as well as the role of leadership along the journey. Be sure to check out the Precoil website where the primary author, David Bland, has supplementary resources, videos, etc. along with workshop offerings to further develop your knowledge and skills. As of the time of this review, conducting workshops remotely is essentially a requirement and David has already proven to be highly skilled in promoting personal and group engagement in this delivery format. Last note: the other books in the Strategyzer series (Business Model Generation, Value Proposition Design, and The Invincible Company) are a complementary wealth of guidance.

## Technical Specifications

| Specification | Value |
|---------------|-------|
| Best Sellers Rank | #71,576 in Books ( See Top 100 in Books ) #23 in Market Research Business (Books) #92 in Systems & Planning #377 in Entrepreneurship (Books) |
| Customer Reviews | 4.6 out of 5 stars 1,295 Reviews |

## Images

![Testing Business Ideas: A Field Guide for Rapid Experimentation - Image 1](https://m.media-amazon.com/images/I/81YG0Bpw3mL.jpg)

## Customer Reviews

### ⭐⭐⭐⭐⭐ Practical Testing of Business Ideas
*by B***Z on November 17, 2019*

As expected Bland & Osterwalder did an excellent job explaining their Testing Framework, identify who could benefit from it and where each set of questions applies to previous Business Model Canvas framework. They divide testing ideas into three main categories: Desirability, Feasibility, and Viability. These are not arbitrary classifications and should be the concern of every entrepreneur, architect and business executive. What I haven't seen is coverage outside the core BMC elements. Those of you that have read Business Model Generation rather than the summaries many people give will note that the external forces that a business model operates within are significantly important and have influences on the core model. My assumption is the hypothesis behind the Testing Framework is to discover those interactions with those external factors. I'm not sure however, unless focused to do so the framework will not yield such situational awareness. Like SAFe Agile it may have to grow to be a more comprehensive Enterprise Class tool. From just this snapshot I'd would rate it an Amazon 5 Star. The gaps I see may be more scope decisions that Strategyzer made keeping the context on rapid testing around the internal factors of the business model. However, the topic of testing business ideas is well represented here in a practical manner.

### ⭐⭐⭐⭐⭐ Calling all Corporate Innovators, Startup Entrepreneurs, and Solopreneurs!!!
*by T***R on June 7, 2020*

Got an idea and unsure how to get a better understanding of its viability, feasibility, desirability? This book delivers on how best to approach your (and possibly your team or company's) learning journey! The book is divided into 4 sections: Design, Test, Experiments, and Mindset. The first two sections are about setting yourself up for success before you get an experiment underway (e.g. team design, identifying your hypothesis). The Experiments section helps you pick the right experiment (out of 44) by asking questions around level of uncertainty and urgency along with some rules of thumb. The book closes with Mindset and shares with the reader many pitfalls that can be encountered (and how to avoid them) as well as the role of leadership along the journey. Be sure to check out the Precoil website where the primary author, David Bland, has supplementary resources, videos, etc. along with workshop offerings to further develop your knowledge and skills. As of the time of this review, conducting workshops remotely is essentially a requirement and David has already proven to be highly skilled in promoting personal and group engagement in this delivery format. Last note: the other books in the Strategyzer series (Business Model Generation, Value Proposition Design, and The Invincible Company) are a complementary wealth of guidance.

### ⭐⭐⭐⭐⭐ A Tool-Rich Resource -- keep it close by if you are launching an idea, a product, or a venture
*by J***Y on April 9, 2020*

The notion of "experiments" gives rise to an interesting phenomenon in the world of innovation and entrepreneurship. Because our assumptions about the future are so ironclad and 'obvious,' most founders, innovators, and leaders think of experiments as a luxury, something to be done when we have more time. What they fail to grasp is that *every* initiative is an experiment, consciously or not. The beauty of this work is that David and Alex provide a broad set of methods for *consciously* experimenting in order to dramatically reduce risk and elevate odds of success. This is one of those works that represents decades of accumulated knowledge, immediately applicable and valuable. This is not only a beautifully rendered book, but a resource that will be dog-eared over time for anyone aspiring to build viable, profitable products and businesses.

## Frequently Bought Together

- Testing Business Ideas: A Field Guide for Rapid Experimentation (The Strategyzer Series)
- Value Proposition Design: How to Create Products and Services Customers Want (The Strategyzer Series)
- Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers (The Strategyzer series)

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*Product available on Desertcart Saudi Arabia*
*Store origin: SA*
*Last updated: 2026-06-05*