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🛡️ Defy damage, define your shine — because your hair deserves the best.
Joico Defy Damage Protective Shampoo (300ml) is a high-performance, paraben-free shampoo infused with SmartRelease Technology and natural ingredients like lavender. Designed for all hair types, it strengthens, repairs, and protects hair from heat styling, environmental stressors, and color fading. This salon-quality formula delivers a rich, luxurious lather that nourishes and moisturizes, leaving hair soft, shiny, and resilient with UV protection for everyday vibrancy.


| ASIN | B07NZV7NNF |
| ASIN | B07NZV7NNF |
| Active Ingredients | Lavender |
| Age Range Description | Adult |
| Benefits | Strengthening and color protection with damage-preventing ingredients |
| Best Sellers Rank | 18,952 in Beauty ( See Top 100 in Beauty ) 248 in Hair Sprays |
| Brand Name | Joico |
| Customer Reviews | 4.7 4.7 out of 5 stars (921) |
| Customer reviews | 4.7 4.7 out of 5 stars (921) |
| Global Trade Identification Number | 00074469509237 |
| Hair Type | All |
| Is discontinued by manufacturer | No |
| Item Dimensions | 49 x 47 x 200 millimetres |
| Item Form | Liquid |
| Item Type Name | Defy Damage Protective Shampoo |
| Item Weight | 0.4 Grams |
| Item model number | JC-09237 |
| Language | English |
| Liquid Volume | 300 Millilitres |
| Manufacturer | Joico Laboratories, Inc |
| Manufacturer | Joico Laboratories, Inc |
| Manufacturer Part Number | JC-09237 |
| Material Type Free | Paraben Free |
| Model Number | JC-09237 |
| Number of Items | 1 |
| Other Special Features of the Product | Natural Ingredients, UV Protection |
| Product Dimensions | 4.9 x 4.7 x 19.99 cm; 0.39 g |
| Product Warranty | 2 year manufacturer |
| Recommended Uses For Product | Color Protection |
| Scent Name | Vanilla |
| Suitable Hair Colour | All Hair Colours |
| UPC | 074469509237 |
| Unit Count | 300.0 millilitre(s) |
L**E
Great product
Great product giving you instant good results well worth the spend.
C**L
Great Product
Great
D**L
Great
Great products,have brought them several times
H**E
Would buy again
Perfect shampoo, smells great leaves hair feeling healthy
J**A
Hairdresser recommended!
Love this shampoo, as recommended by my hairdresser. Only need a small amount each time. The only trouble is that it's so expensive that I can only afford to buy it when it's on offer! But if money is no object to you, then it's a five star review!
K**S
Best shampoo
Fantastic shampoo that leaves hair beautifully smooth and full of body. Smells lovey as well!
A**5
Joico
Very good brand. Quick delivery!
S**N
My wife swears by this product
My wife swears by this, we have reordered several times
D**E
This is the best shampoo by far for bleached coarse curly hair … my hair finally feels like hair!!!
J**E
Tolles Shampoo, die Haare glänzen gesund, es fühlt sich gut an, und es riecht angenehm. Von meinem Friseur empfohlen bekommen. Möchte kein anderes mehr.
F**A
Produto ótimo para loiras.
L**T
Lo he usado por casi una semana y mi cabello se siente muy suave. Cambio entre los tipos de shampoo de Joico y este es la primera vez que lo uso y no desilusiona.
K**C
This shampoo lathers well as it adds body to my fine hair. It is also supposed to be good for protecting and preserving hair color. Recommended by my hairdresser....
Trustpilot
1 month ago
1 week ago