Pour Moi is a brand of women’s clothing, shoes, and jewelry. Founded in 1995, the brand has a wide selection of clothing including clothing for the cold winter months, plus size clothing, and youthful styles. The brand targets people who want to dress fashionably but not care about the latest trends. The company seeks to be different from what is available on the market today. They are an alternative to other brands with their style and price point. The company was started in 1995 by two women, who wanted to create a business that was different from everything else they saw in stores. The first store was in Minneapolis, Minnesota, but now the company has over 1,000 stores across the world. Their target market is 18-30 year old women who want to dress fashionably but not care about what is trending or being sold at department stores. They have wide selections of clothing for any occasion including clothing for the cold winter months, plus size clothing, and youthful styles. The brand uses their own private label fabrications which produce all their fabrics at their facilities in the U.S., with a focus on environmentally sound practices. Their goal is to be different from what is available on the market today as they have an alternative to other brands with their style and price point.