Blue Ocean Strategy, Expanded Edition: How to Create Uncontested Market Space and Make the Competition Irrelevant

Blue Ocean strategy “Blue Ocean Strategy” by W. Chan Kim and Renee Mauborgne is definitely a good read for imminent strategists. What is Blue Ocean's strategy? – It is all about - a) Creating uncontested market space. b) Making competition irrelevant c) Creating and capturing new demand d) Breaking the value–cost trade-off e) Aligning the entire system in pursuit of differentiation and lost cost. It turns on the head the erstwhile principle that states high pricing and high cost only create value The four-legged principle of a Blue Ocean strategy is eye-opening: 1. Eliminate 2. Reduce 3. Raise 4. Create All the principles need to work together for the new path-breaking strategy to be implemented. The sequence of the Blue Ocean strategy revolves around the below four steps: 1. Buyer utility 2. Strategic pricing 3. Target costing 4. Adoption hurdles It is good to wrap your head around the contents, it will certainly give a ripple effect.

I really liked this book for Marketing I gives you so many practical advice to penetrate the competition set boundaries and go beyond that an creat you own undisputed marketplace. The best thing about this book is they also tell the ways to stop the imitators from copying your idea. So if you are starting your own business this is a must read book . Though I am shocked how thi book is so underrated.

Great book

I first read this book almost a decade back. It truly still remains a Must read for anyone even thinking of an idea, business or at work. The principles in the book hold true inspite of being in a Digital driven world. Go for it. You maybe the next Meta founder :)

This is Exactly the book I was looking for . VALUE INNOVATION and STRATEGY CANVAS idea were especially THOUGHT PROVOKING . Every Businessman should Read this .

I thought it would be a simple read but it has covered a lot of ground with a lot of frameworks and concepts. Michael Porters theory on strategy is slightly different and Joan has also criticised blue ocean. But I feel both college of thoughts have their own place in the field of strategy

A book for all ages, especially students and working people. Talks about how to create a position of your company/product in uncontested market place. A good read.

Liked the way things are explained, it covers entire cycle of creating a successful iconic business. Get you out of your blues.

This book is an absolute must-have for anyone in a startup or really small or medium sized business. There is nothing that disturbs me more than people who struggle in business with their fingers in their ears swimming in a red ocean. In Canada we have a lot of monkey-see-monkey-do businesses that rely on continuous rounds of big government money and meandering from one tech bubbles to the next to survive and it drives me nuts. This book is the solution.

Excelente libro para mejorar las ventas Crea una nueva visión de cómo vender en estos tiempos modernos. No solo se enfoca en lo convencional, también le da importancia al trabajo interno en la empresa

Ottimo libro con buoni spunti. un MUST da leggere.

Very good book and delivery was phenomenal.

La estrategia del "Océano Azul" es una buena forma de encontrar nuevos mercados alejándose de la competencia directa. Requiere innovación y un cambio de mentalidad, pero puede ser efectiva si se adapta correctamente a las necesidades de la empresa.