Marketing: An Introduction, Global Edition
Product ID: 470775543
SAR 411
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Description
For coursesin marketing. shows students how creating and capturing customer value driveseffective marketing strategies. The 15th Edition reflectsthe major trends and shifting forces that impact marketing in this digital ageof customer value, engagement and relationships. This in turn leaves studentswith a richer understanding of basic marketing concepts, strategies andpractices. Through updated chapter-opening vignettes, Marketing at Workhighlights, company cases and end-of-chapter exercises, students get amplepractice applying marketing concepts to real-world company scenarios.
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| Best Sellers Rank | #1,176,951 in Books ( See Top 100 in Books ) #173 in Business Sales (Books) #240 in Global Marketing (Books) #446 in Business Marketing |
| Customer Reviews | 4.6 out of 5 stars 11 Reviews |
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