Ion Bright White Creme Lightener 15.9 Oz

We love this lightener in our home. Our first purchase was in store so our 2nd purchase was here, sadly it came damaged. Not sellers fault so still giving this product 5⭐️s. My daughter has thick, Asian, curly (3a/3b) hair and we do the 2:1 develor:lightener ratio. We were scared of it damaging her hair the first time we ever bleached her hair so we only left it on for 30 minutes so it only lifted her hair to a light brown. But it after washing it did not feel damaging at all. No burning and gentle. I know its a rule not to bleach on top of bleach 😬 but when we did it again (2:1, 30 minutes) a month later, it came out platinum blonde. Honestly, it did damage it (not too terribly) 😂 so dont do it!

My go to bleach for years. Easy to use

Absolutely love it. It did a great job home highliting. Perfect shade. And much safer than other box highlighting products

Works well! Favorite bleach

Ion aclarador supero mis expectativas ,un frasco grande crei era mas pequeño , lo use con mucho cuidado pero me gusto ,mi cabello aclaroʻ mas de lo esperado y no sufrio daño ,y gracias a amazon prime llego en 4 horas incleible

I am not by any means a professional, but I've been doing my own hair for 10 years, and this is my go-to lightener. Like I LOVE this stuff. It's gentle on the scalp, lifts quickly, and has never damaged my hair or scalp, even when I've made mistakes and get bleach on my pre-lightened hair! (Which I don't recommend doing). I can't say if it lifts to level 10 by itself without toner, but it definitely lifts to level 8-9 and creates a perfect canvas for color.

First time bleaching my hair at home, perfect lightening! It kept my hair healthy and as long as you do a ratio with developer you’re good

i love this brand of bleach but my bottle came damaged and had to reorder another bottle to pit it in

Very happy with my purchase. Authentic product, fast shipping, no issues at all. Would recommend.

It was great.will definitely buy again