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A Longstanding Excellent Primer, In An Equally Excellent Updated Edition."― Print Ellen Lupton And Jennifer Cole Phillips'S Celebrated Introduction To Graphic Design, Available In A Revised And Updated Edition. Graphic Design: The New Basics Explains The Key Concepts Of Visual Language That Inform Any Work Of Design. A Foundational Graphic Design Book For Students, Lupton And Phillips Explore The Formal Elements Of Design Through Visual Demonstrations And Concise Commentary. From Logos To Letterhead To Complex Website Design, This Is A Graphic Design Book For Everyone, No Matter Your Design Project Or Focus. Topics Include: • Color • Texture • Rhythm And Balance • Hierarchy • Layers • Grids • And Much More! The New Revised Edition Features New Chapters On: • Visualizing Data • Typography • Modes Of Representation • Gestalt Principles Sixteen New Pages Of Student And Professional Work Covering Such Topics As Working With Grids And Designing With Color Make This A Course Adoption Favorite In Any Graphic Design Program And Graphic Design School. Graphic Design: The New Basics Is An Invaluable Introduction To The Field Of Graphic Design From Two Accomplished Designers And Design Educators. Review: Very useful - Good book Review: Amazing book - The book is so far really amazing!




| Best Sellers Rank | #78,155 in Books ( See Top 100 in Books ) #934 in Graphic Design #936 in Design #28,865 in Textbooks & Study Guides |
| Customer Reviews | 4.6 out of 5 stars 928 Reviews |
A**R
Very useful
Good book
S**A
Amazing book
The book is so far really amazing!
E**S
This book will change the way you view graphic design. Perfect piece for almost anyone.
This book is a perfect foundation for a person looking to get into graphic design. It provides visual and written feedback in a perfect synthesis, although there is minor things I wish it did better. GOOD: It touches on essential graphic design principles. Whether you're a marketer or a undercover artist, this book provides a basic understanding of the graphic design field. It touches on typography, heiararchy, colors, layers and more! The introduction is engaging and sets the tone of the rest of the book, and the literature is well versed and informative without having to worry about not knowing graphic design lingo. GREAT: It provides wonderful examples that will inspire your inner artist. I like to pick up this book and look for inspiration. The art covers everything from user interface design (UI) to print design. While you may not know what your style is as a graphic design artist, this book will shed light on styles that may interest you. IMPROVEMENTS: It could go more in depth in certain areas. This book was a pleasure to read, but it was almost as if the section ended right when I wanted to dive into a topic more. That is the problem with having a book that covers the basics; It will occasionally fail to provide detailed information in certain areas. Suggesting it as an improvement does my opinion more justice rather than saying it's a downfall. This book has the basics covered. Conclusion: I don't know how many graphic design books I've been through that had horrible graphic design in them, but this book was a beautiful blend of information and visual examples. Maybe you're not an artist or maybe you are, this book will help you interpret the art you see in a world where graphic design is ubiquitous.
L**I
great customer service
just received my package can t wait to read it
C**I
Five Stars
Great book for my needs.
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