Why does lightened and bleached hair get brassy?

When bleaching or lightening hair, unwanted red or orange undertones can appear. Blond Absolu Bain Ultra-Violet Purple Shampoo has Ultra-Violet Neutralizers in its formula to cancel out unwanted undertones and get rid of brassiness.

How often should I use Blond Absolu Bain Ultra-Violet Purple Shampoo?

Use Bain Ultra-Violet Purple Shampoo weekly to get rid of brassiness and unwanted undertones (your hairdresser can recommend the frequency of use depending on the bleach of your hair.

Will the Ultra-Violet shampoo make my hair purple?

We advise leaving the Bain Ultra-Violet Shampoo on for a maximum time of 5 minutes then rinse off completely. This product does not stain nor will it make your blonde hair turn purple if used properly.

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Kérastase Blond Absolu Bain Ultra-Violet Purple Shampoo for Blonde Hair | Anti-Brass Shampoo with Hyaluronic Acid | 250ml

Product ID: 249206742

Details

Age range (description)
Adult
Brand
KÉRASTASE
Hair type
Chemically
Item form
Gel
Scent
Floral

🌸Edelweiss extract for strength & softness

💧Hyaluronic acid hydration boost

🟣Ultra-violet neutralizes brassiness

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Description

🟣 Shine bright, never brassy — your hair’s new best friend!

HYDRATION HERO - Infused with hyaluronic acid to deeply hydrate and restore softness.
LUMINOUS LOCKS - Ultra-violet fluid texture leaves hair glowing with health and vibrancy.
BOTANICAL BOOST - Edelweiss flower extract strengthens hair while protecting against damage.
SALON GRADE CARE - Trusted by professionals, this shampoo ensures your color stays bright and luminous.
BRASSINESS BE GONE - Neutralizes orange to dark yellow undertones for a flawless blonde or grey finish.

Kérastase Blond Absolu Bain Ultra-Violet is a premium purple shampoo designed to neutralize unwanted orange and yellow tones in blonde, grey, or bleached hair. Enriched with hyaluronic acid and edelweiss flower extract, it restores hydration, strength, and softness while leaving hair luminous and healthy-looking. Ideal for chemically treated hair, this salon-quality formula offers long-lasting anti-brassiness protection with a luxurious floral scent.

Specifications

ASIN	B07KQQR78J
ASIN	B07KQQR78J
Active Ingredients	Salicylic Acid
Age Range Description	Adult
Batteries	1 A batteries required.
Best Sellers Rank	#49,104 in Beauty ( See Top 100 in Beauty ) #2,112 in Hair Shampoos
Brand Name	KÉRASTASE
Country of Publication	France
Country of origin	France
Customer Reviews	4.6 4.6 out of 5 stars (11,405)
Customer reviews	4.6 4.6 out of 5 stars (11,405)
Date First Available	15 January 2019
Global Trade Identification Number	03474636692231
Hair Type	Chemically Treated
Is Discontinued By Manufacturer	No
Item Dimensions	7 x 4.8 x 14.2 centimeters
Item Form	Gel
Item Weight	280 Grams
Item model number	3474636692231
Liquid Volume	250 Milliliters
Manufacturer	L'Oreal
Manufacturer	L'Oreal
Manufacturer Part Number	3474636692231
Material Type Free	Dye Free
Model Number	3474636692231
Number of Items	1
Other Special Features of the Product	Scented
Product Benefits	The formula leaves hair instantly more luminous & nourished. Regular use ensures anti-brassiness protection.
Product Dimensions	7 x 4.8 x 14.2 cm; 280 g
Recommended Uses For Product	Apply to wet hair. Leave on at least 2 minutes, or longer depending on desired degree of neutralization. Rinse thoroughly. In case of contact with eyes, rinse them immediately and thoroughly.
Scent Name	Floral
Suitable Hair Color	Grey
Unit Count	250.0 Milliliters

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