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🐾 Fresh breath, cleaner teeth, happier pets—because they deserve the best!
C.E.T. Enzymatic Toothpaste is a vet-recommended, enzymatic dental care solution for dogs and cats that reduces plaque and tartar buildup while freshening breath. Featuring a safe, no-foam formula with dual enzymes, it’s made in the USA and comes in a poultry flavor pets love, making daily brushing an easy and effective routine.




| ASIN | B00RZDXA7K |
| Active Ingredients | Glucose Oxidase, Lactoperoxidas |
| Age Range (Description) | Adult |
| Age Range Description | Adult |
| Allergen Information | Abalone Free |
| Best Sellers Rank | #40 in Pet Supplies ( See Top 100 in Pet Supplies ) #1 in Dog Toothpaste |
| Brand | Virbac |
| Brand Name | Virbac |
| Capacity | 2.5 ounces |
| Customer Reviews | 4.6 out of 5 stars 18,769 Reviews |
| Flavor | Poultry |
| Global Trade Identification Number | 00814514020634, 05056687218356 |
| Item Dimensions | 2 x 1.5 x 6.5 inches |
| Item Form | Paste |
| Item Nype Name | Virbac CET Toothpaste Poultry |
| Item Weight | 70 g |
| Manufacturer | Virbac |
| Manufacturer Part Number | CET101 |
| Material Feature | Tarter Control |
| Material Features | Tarter Control |
| Material Type Free | No Foam Formula |
| Model Number | 127717 |
| Number of Items | 1 |
| Package Quantity | 1 |
| Package Type Name | Tube |
| Packaging Feature | Wrap |
| Product Benefits | Eliminates Bad Breath, Plaque Removal, Tartar Control |
| Recommended Uses For Product | Fresh Breath, Plaque, Tartar Control |
| Target Audience | Adults, Animal Owners, Pet Owners |
| UPC | 814514020634 |
| Unit Count | 2.5 Ounce |
D**A
Vet says it is working!
I've tried several products to help with my dog's dental health, and this enzymatic toothpaste has been one of the few that has made a noticeable difference. It controls tartar and plaque really well, and I noticed an improvement in my dog's breath after using it consistently. The flavor must be appealing because my dog actually likes it, which makes brushing much easier. My dog has unfortunately lost teeth every year due to tooth decay, so finding something that truly helps has been important. Since adding this toothpaste to our routine, I feel like we're finally making progress. It's not a miracle cure, but it has definitely made a positive difference in my dog's oral health. My vet says they can tell a difference since I started using it. I highly recommend giving it a try if you're looking for a toothpaste your dog will accept and that actually helps keep their teeth cleaner.
H**N
Chicken flavor is very palatable to both dogs and cats!
This stuff is great! My beagles had horrid breath before this toothpaste. They both love the flavor and scramble over each other to try to get their teeth brushed first. Even my cats like this toothpaste! All of my fur babies come running when they hear me pull out the toothbrushes! It makes it so much easier to brush their teeth when they are thinking of it as a treat.
G**C
My Dog Likes It
I bought this toothpaste for my DOG, and it's been GREAT so far. The poultry flavor makes brushing much easier since my dog doesn't seem to mind the taste. It's easy to use, helps keep my dog's teeth clean, and leaves his breath smelling much better. Regular brushing has become a lot less of a struggle. If you're looking for an easy way to take care of your pet's dental health, this is an EXCELLENT CHOICE. HIGHLY RECOMMENDED!
A**Z
The “Please Brush Your Cat’s Teeth Without Losing a Finger” Solution
Let’s be real—brushing a cat’s teeth sounds like something you agree to before you fully understand what you’ve signed up for. This toothpaste is basically here to make that whole situation slightly less chaotic. The first thing that makes this stand out compared to a lot of other pet toothpastes is that it’s enzymatic, meaning it doesn’t just “scrub” teeth—it helps break down plaque using a dual-enzyme system that works with your pet’s saliva. That’s why vets recommend it so often: it’s doing actual chemistry in your cat’s mouth instead of just pretending to clean things with minty hope. Another big win is the poultry flavor. And yes, that sounds weird for humans, but for cats and dogs it’s basically “treat mode unlocked.” A lot of pet toothpastes fail immediately because animals take one sniff and decide dental hygiene is a personal insult. This one is actually accepted by many pets, which makes brushing less of a wrestling match and more of a “bribe situation.” What also makes it better than cheaper or generic options is what it doesn’t have—there are no foaming agents and no harsh ingredients, so it’s safe if your pet swallows it (which, let’s be honest, most of them will). That alone saves you from the panic of “did my cat just eat toothpaste??” every time. Now, the honest part: this is not magic. If you think you’re going to squeeze this onto a toothbrush once a week and end up with Hollywood-white cat teeth, no. It works best when used consistently, ideally with some actual brushing, not just letting your cat lick it off your finger like it’s dessert (although, yes, many cats will try exactly that). Also, some cats still act like you’re personally ruining their life the moment a toothbrush appears. This product does not fix cat personality disorders. It just makes the process less miserable. Where it really shines is that it sits in this sweet spot between “vet-level serious” and “actually usable at home.” Cheaper toothpaste often feels like flavored gel with optimism. This one feels like it was made by people who have actually tried brushing a cat that doesn’t respect authority. Compared to similar products, it wins on three things: real enzymatic action, high pet acceptance rate, and vet-backed credibility. It’s not the cheapest, but it’s one of the few where you feel like your effort is actually doing something instead of just negotiating with a tiny furry dictator. No toothpaste on earth can fully solve the “my cat refuses cooperation on principle” problem. But in everything it can control? This is one of the best options out there.
R**D
MY DOGS LOVE THIS TOOTHPASTE!!
I Have 3 Siberian Huskies and Recently Adopted a Senior That Had MAJOR Dental Issues When I Adopted Her! After My Newly Adopted Senior Had to Have 11 Teeth Extracted, My Veterinarian Recommended Using This Specific Toothpaste to Brush All of My Dogs Teeth With. My Veterinarian Was Going to Charge Me $25.00 For ONE Tube of This Toothpaste Through Her Veterinary Clinic! I Am So GLAD I Checked Amazon and Found it Here So Much Cheaper Than What My Veterinarian Was Going to Charge Me! I Can Get 2 Tubes Here For Less Than What My Veterinarian Was Going to Charge Me For ONE Tube!! I'm Not Going to Lie, It Was a CHALLENGE Getting My Dogs Used to Getting Their Teeth Brushed, But They All LOVE The Poultry Flavored Toothpaste, and After 2 Weeks of Consistently Brushing All of Their Teeth Every Evening, all of my Dogs Got Used to the Process and Now They Actually Get Excited When they see the toothbrush and Toothpaste come out of the cabinet and they will LITERALLY Line up for their turn! All of them LOVE the Flavor of this Toothpaste and all of their teeth are looking Alot cleaner and there's less tartar build up on them since Using this Toothpaste! My dogs get so EXCITED when it's time to brush their teeth every evening! I think that THEY think it's an after dinner Treat for them! This Toothpaste works VERY WELL & My Dogs Teeth look so much Better since I started using this Toothpaste and they all LOVE the Flavor! 5 Stars All the Way For This Item!! I Will CONTINUE to Buy & Use This Toothpaste! Happy Huskies & a Happy Husky Momma Here!
K**B
Good cleaning and cat friendly
This product has been effective at cleaning the cat's teeth and the flavor is popular with all my cats. Only a BB size bit is necessary for each side of the mouth and the cat seems to like the flavor. Her teeth and gums are healthy and her breath is clean. Easy to use and accepted by kitty.
P**I
Dog Accepts the Flavor Well – Great for Daily Care!
My dog accepts the flavor without any issues, and she hasn't had any stomach discomfort or adverse reactions. Even though she's still a bit resistant to tooth brushing, we stick to using it every day, hoping to keep her teeth clean and healthy!
C**R
My dogs like it.
Seems to be working. Our older dog sits quietly and seems to enjoy getting his teeth brushed. Our puppy is learning and seems to enjoy the taste. Time will tell on how well it works and if it reduces need for dental cleanings.
A**U
残念ながら…
驚く程歯磨きが好きになるって聞いてましたが、ウチの子は嫌いなままです。残念です。
A**A
Sehr gute Akzeptanz - gerade beim Welpen viel einfacher als erwartet
Ich nutze die Zahnpasta für meine Samojeden-Hündin Smilla, die noch ein Welpe ist und dementsprechend gern auf allem herumkaut. Ich hatte deshalb ehrlich gesagt erwartet, dass Zähneputzen eher ein Kampf wird. Die Virbac-Zahnpasta wurde mir von einer Freundin empfohlen, die beim Tierarzt arbeitet. Ich benutze sie mit einer weichen Kinderzahnbürste und das klappt überraschend gut. Der größte Pluspunkt ist für mich ganz klar die Akzeptanz. Smilla mag den Geschmack offensichtlich, lässt den Mund zumindest etwas öffnen und ist nicht komplett genervt davon. Natürlich kaut sie zwischendurch trotzdem auf der Bürste herum (Welpe eben) aber mit dieser Zahnpasta bleibt sie deutlich kooperativer, als ich gedacht hätte. Zur langfristigen Wirkung kann ich nach der bisherigen Nutzung noch kein endgültiges Urteil abgeben. Mir war erstmal wichtig, eine gute Zahnputz-Routine aufzubauen, die mein Hund überhaupt mitmacht. Dafür ist die Zahnpasta wirklich sehr überzeugend.
M**N
Actually works on plaque build up
Amazing toothpaste for my dogs teeth that has a lot of plaque build up due to his breed. With daily cleaning I was able to minimise the plaque by a lot. Dogs don't mind the flavour, best results out of any other toothpastes that I've tried. Worth the price.
T**R
Calidad y que se note.
Perfecto, se nota en los dientes de mi peludo, la limpieza dental.
A**A
Freshens breath, cat loves taste
Works really well and my kitten loves the poultry flavour! He had some bad breath and I noticed some red along his gums, so I thought I’d see if he would like this toothpaste and/or tolerate having his teeth brushed with some soft cat toothbrushes. We discovered he likes having his teeth brushed and really likes this toothpaste. As soon as he sees the tube, he thinks he’s getting a treat. The bad breath is gone, and his gums are looking much better: less red, more healthy pink. We aim to brush daily, but we miss some days. Still, the improvement in his oral health in less than 2 weeks is impressive. Hopefully it will prevent or reduce future dental treatments at the vet. This Virbac Enzymatic toothpaste will continue to be a part of his regular health routine. If you have a kitty who has bad breath or dental issues, this may be worth a try (the enzymes in the toothpaste work even without brushing!).
Trustpilot
1 month ago
2 weeks ago