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Global Marketing [Gillespie, Kate] on desertcart.com. *FREE* shipping on qualifying offers. Global Marketing Review: Exactly what I needed! - I need this book for one of my MBA classes. I learned quite a bit but I think it needs to be updated with more recent info. However, it was exactly what I need for the class. It was a great price and the book was in great shape. Overall I would recommend this book to whoever needs it. Review: Simplifies a complex world - Not just for business. I pulled stuff out for a comparative study on factors that contribute to a successful first year experience outside the west.
| Best Sellers Rank | #3,165,215 in Books ( See Top 100 in Books ) #592 in Global Marketing (Books) #737 in International Business (Books) #908 in Business Marketing |
| Customer Reviews | 4.2 4.2 out of 5 stars (47) |
| Dimensions | 8.5 x 1.25 x 10.5 inches |
| Edition | 4th |
| ISBN-10 | 0765642956 |
| ISBN-13 | 978-0765642950 |
| Item Weight | 3.6 pounds |
| Language | English |
| Print length | 598 pages |
| Publication date | July 28, 2015 |
| Publisher | Routledge |
C**O
Exactly what I needed!
I need this book for one of my MBA classes. I learned quite a bit but I think it needs to be updated with more recent info. However, it was exactly what I need for the class. It was a great price and the book was in great shape. Overall I would recommend this book to whoever needs it.
F**S
Simplifies a complex world
Not just for business. I pulled stuff out for a comparative study on factors that contribute to a successful first year experience outside the west.
A**K
Online book
Good online book but problems when searching not the best for that
W**N
As advertised
As advertised
B**3
Five Stars
Great book!!
Z**A
Not bad
Covers the general aspects of global marketing and provides some examples of these topics. Some components are a little repetitive and could be presented in a more concise way. The text structure was a bit annoying as the words are not always evenly kerned and figures are not well formatted. Dry reading but gets the point across.
R**D
Horrible!!!
Very funny story. I received this book and found out that the cover was damaged. After returning the book on time today I received an email from amazon that they charged me the damage and the book now is mine. The goods news I welcome the book back because I like books. But this is a horrible service. Thank you for the great failure.
A**P
Four Stars
Binding was broken on the book but still worked.
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